Website and digital presence brief
“Does our digital presence argue the business we now are, and what should it be rebuilt to say?”
Raised where a website describes an earlier version of the company, and where a rebuild is about to start without an agreed brief.
- Advertising & Creative
- Two to three weeks.
- Fixed scope, agreed in writing
This record describes an assignment CamdenLogic is structured to run. It is not an account of work carried out for a named organisation. Related to Advertising & Creative Direction.
- 01
Review the current estate
Pages, entry points and enquiry paths are assessed against what the business now sells and who it now sells to.
- 02
Set page purpose
Each page is given one job and one action, so structure follows the argument rather than the internal organisation chart.
- 03
Order the content
A content structure is written down: what each page must state, what proof it carries, and what it must not attempt.
- 04
Specify for build
The brief is written so an internal team or an external delivery partner can quote and build against it without re-deciding strategy.
- 01Current presence review
- 02Site structure with page purpose
- 03Content order and message per page
- 04Build brief for a delivery partner
- Access to current site analytics, where held
- Current sales and enquiry material
- The audience the site is being written for
- Website development and hosting
- Copywriting production at page volume
- Paid search or social media management
Commission OB-06, or ask whether it is the right format.
Tell us what needs to change — a system, process, market, campaign, or decision. CamdenLogic will respond with the most relevant way to begin.